Way of Life today announces that it has launched The Gessner, 164 brand new, beautifully designed apartments in Tottenham Hale, London, set to welcome the first residents in autumn 2021. The Gessner represents a new direction for Way of Life, taking as its base world-class design, service and amenity, reflective of and inspired by the shifts within modern lifestyle hospitality, to create a full-service, contemporary rental offer for London and the UK.
The Gessner will offer a selection of studios, 1, 2 and 3 bedroom apartments with superb views across London, with discounted market rates for key workers living and working in the borough. Guest suites for visitors to stay for a minimum of two nights will also launch later in 2021. Amenities tailored to every element of residents’ life include a dedicated on-site café and shop, fully equipped gym, a large rooftop garden with BBQ, free super-fast WIFI, sitting and dining rooms, 24h on-site team, smart lockers for parcels, bike storage and cosy lounges with fireplaces. A rolling programme for residents will include resident clubs, talks and workshops with local creatives and wellbeing initiatives. Prices start at £1,300 per month.
All apartments are pet friendly and many include private balconies, while two bedroom apartments feature large bespoke kitchens and living rooms. Three bedroom apartments sit across over 1,000 sq ft, offering spacious living with bright entertainment areas, perfect for young families, and for accommodating guests. Shared spaces throughout the building create a sense of community for residents, including a shared dining room, sitting room and kitchen for socialising, working or just relaxing during free time.
The space has been brought to life by London- and LA-based interior architecture and design studio Fettle Studio, whose previous work includes hospitality brands such as The Marylebone Hotel, The Hoxton Portland and Rome, and aparthotel Schwan Locke.
The neighbourhood of Tottenham Hale offers a wealth of independent restaurants, community spaces, cafes, artisans and nightlife, all at The Gessner’s doorstep. The location is surrounded by green space and flanked by the River Lea and natural reservoirs, plus excellent transport options with central London just 15 minutes away by train, and Stansted Airport one stop by train.
Apartments at The Gessner are available furnished or unfurnished, with furnished apartments including a dining table and chairs, a sofa, coffee table and more, and ottoman beds, all designed bespoke by Fettle, included in the monthly rent. Tenancies can start from six months all the way to five years.
Way of Life offers a full suite of property services – including viewings, putting down a deposit, and completing reference checks – all of which are handled through a unique online platform. Customers can manage the entire process via one simple digital journey, from viewing a flat through to moving in. This allows for a high degree of transparency for the tenant to fully understand contracts, their rights and status of their application at all times. The platform, built by Way of Life, will facilitate viewings, bookings, reservations, amenity searches and one-click extras all using best-in-class technology to make the process of renting a customer-centric experience from start to finish.
The Gessner is part of a new wave of residences from Way of Life set to launch in London over the next three years.
Gavin Chetty, creative director for Way of Life, said: “The opening of The Gessner marks a bold new direction for Way of Life. We are committed to raising the bar, offering apartments that marry the comfort of the home with the highest level of hospitality. Paired with world-class design, a dynamic community and streamlined service, in connected, exciting locations, The Gessner will be a blueprint for a better way to rent. We look forward to welcoming our first residents later this year.”
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