Apo is offering renters a flexible lifestyle membership model, has revealed its latest collection of 487 rental homes in Brentford, West London. Wrapped around the new premier league stadium, home to Brentford Football Club and London Irish, at the heart of Brentford East’s evolving regeneration project, Apo Kew Bridge champions a modern urban- living concept, within a dynamic community, to suit its largely millennial members’ lifestyles.
This milestone marks the second rental scheme launch for Apo this year and follows the successful opening of its first scheme Apo Barking, earlier this year, which is on target with the first phase fully let and over 50% let for the entire scheme.
Apo Kew Bridge will deliver a pet-friendly neighbourhood, split across four buildings, with thoughtfully designed studio to three bed apartments. Each apartment has its own private balcony with state-of-the-art modern interiors furnished by BO Concept, and many offer VIP offer VIP bird’s eye view of the premiere league 17,250 spectator stadium!
Members and their guests can also take full advantage of three large communal rooftop terraces with barbecues to entertain. There will be secure rooftop play spaces for children, or for some fun socials for the ‘grown ups!’. On ground level, Apo Kew Bridge will have direct access to new public square which will be home to a mixture of high street retailers, cafes and restaurants to create a lively new destination for the area.
Apo’s mission has been to create a powerful community network which proactively listens to its members. It provides a range of lifestyle services through a subscription-based model which allows its members to pick the perks they want at the touch of an App, giving them the choice to dial up or dial down their amenities depending on their budget or requirements. Apo members also have the freedom to move from their first location in Barking to Kew and vice versa any time.
At the heart of Apo Kew is The Local, a versatile members space with co-working, a kitchen, meeting rooms and lounge spaces. The Local will host a rolling events calendar and is home to Apo’s resident team, who will always be on hand to help with any day-to-day admin seven days a week. Apo Kew residents will also have access to a quiet lounge named The Nest, a state-of-the-art gym and wellness studio.
Other benefits include free Wi-Fi, digital 24/7 parcel lockers, an onsite handyman to book for DIY needs, and optional housekeeping to take the hassle out of every-day life. Members will have automatic access to a user-friendly app to build the Apo community; connecting neighbours, providing local offers and a place to book a class or space at one of Apo’s intimate members events.
A little taster of what Apo members can look forward to:
– Kew Paddle Boarding: Partnered with Active 360 to offer discounted membership, guided tours and lessons
– Kew Beats: Live music gigs will be a regular feature for members to enjoy
– Kew Comedy: Monthly stand-up comedy nights for residents to enjoy
Matt Finch, head of asset management of Apo, comments: “The opening of our second location in Kew and expansion of Apo is a very exciting time for us. Our mission at Apo is to constantly evolve our offering by working closely with our members to bring fresh ideas to the table and adapt to their growing needs. We are all about inclusivity and putting the fun back into London living. We have listened closely to our current renters at Apo Barking, in addition to our new audience at Kew, addressing common needs when renting to create an easier and more enjoyable urban living experience.”
Apo Kew has great transport links, with Kew Bridge station only a 5-minute walk and offering underground travel to London Waterloo in under 30 minutes, and from Gunnersbury station on the District line to Victoria in under 30 minutes. Members can take advantage of close access to many ribbons of green outdoor space including the nearby Gunnersbury Park, Kew Gardens and 995-hectare Richmond Park, the largest of London’s royal parks and famous home to Red and Fallow Deer.
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