Greetings Conversion Copywriting Genius,
We’re looking for a conversion copywriter who wants to evolve into a full-stack growth marketer for ecommerce brands.
My name is Darryl and I’m one of the owners here at the Visual Economy.
This is a super important role for us so I’m taking a moment to personally explain who we are, what we are looking for and the requisite skills/experience.
About The Visual Economy
We grow purpose-driven ecommerce brands.
Don’t confuse this with likes, clicks, followers, websites, awareness campaigns, PR, or influencers.
Put simply, we help brands go from their current level of financial performance to their desired level of financial performance by implementing online growth strategies.
So what are purpose-driven brands?
They balance the profit motive with a purpose to deliver better outcomes for customers, workers, suppliers and the planet.
Think natural skincare, ethical fashion, sustainable products.
We want these brands to succeed because the world won’t survive if we keep exploiting the crap out of it.
Our business has two units — a services agency to catch fish for our clients and an online training program that teaches clients how to fish. Sustainably…of course.
About the role
The scope to grow in this role and attain a level of mastery is massive.
As a conversion copywriter, you will initially support our agency clients by writing “copy that sells” across all of our sales funnels.
You will work directly with clients or the in-house team to build value-driven marketing assets that push more traffic, convert more sales and deliver a measurable return on investment.
This begins with deep market research and translates into persuasive messaging for ads, emails, sales pages and product pages.
BUT this is only a portion of what you’ll be doing.
While conversion copywriting is your core competency, the role evolves very quickly into full-stack growth marketing:
- market research: who is the customer and the competition?
- media buying: managing and optimising ad accounts
- email marketing: building email automation
- sales funnels: creating product landing pages for traffic
- conversion rate optimisation: boosting conversion rates across every step of a funnel
- analytics: interpreting and managing data
- content creation pipelines: identifying what customers should see and getting content partners to shoot it
- client management: keeping your clients happy
Think of it this way. Just like engineering emerges out of mathematics, growth marketing emerges out of conversion copywriting.
If you want to stick to copywriting only, this role won’t be for you!
Your level of experience
We don’t put much stock in certifications. It’s all about results. That’s how we’re judged. And that’s how we’ll judge you.
So to cut to the chase: can you demonstrate prior conversion copywriting results where you increased sales, leads, open rates, click-through rates, opt-in rates etc?
If so, keep on reading.
(If not, keep on reading because hey, maybe you can convince us with an amazing application that blows the competition out of the water.)
Experience in other areas of growth marketing outside of conversion copywriting will be looked on favourably but is not essential as we will provide all the training you need to become a pro.
The right candidate
Choosing the right person isn’t simply about results. It’s about relationships. No one wants to be in a relationship with the wrong person. Not me. Not you.
So let’s make sure you’re the right person.
- A brilliant communicator using any medium: writing, imagery, video, phone, in-person, meetings.
- Passionate about the niche. You love purpose-driven brands and products and understand the market terrain of natural, organic, sustainable, ethical, artisanal.
- Ferociously high standards. Don’t feel intimidated. Be relieved. You’ll be working with people who actually care about achieving amazing results and support each other to become the very best versions of themselves.
- Compulsive problem solver. You understand life and work is simply one endless series of problems to be fixed. You’re not scared of that. You love it.
- Hungry to learn and grow. You get anxious when you’re not growing. The fire within should burn so bright you’re basically incandescent.
- Positive energy. People feel energised, inspired and motivated to be around you. This is IMPORTANT. Nobody’s perfect, but if you’re likely to be a drain on the collective’s emotional bandwidth, you’re not the right fit.
- Growth marketer. You want more from your career than writing copy. You want to directly transform businesses by driving more sales and profits.
- Values working remotely. You love the idea of doing your dream job from anywhere in Australia!
What you’ll get it
Salary is $65k-$75k pa. The scope to grow and move upwards in our company exists for the right applicant who can deliver results.
You’ll get the opportunity to work with leading brands in one of the most exciting and trend-setting niches in the world.
You’ll be learning the most valuable skill in existence today: helping people sell stuff on the internet. You’ll never go hungry ever again.
You’ll receive comprehensive training, both online and offline, skills and mindset.
And you’ll join a team of big-picture thinking, high-performing and compassionate people who care about making the world a better place — profit with purpose.
How to apply
If you think you’re a good fit for this role, then here are the exact steps you must follow to apply. If you miss any steps, you will be immediately disqualified. We’re not looking for resume templates dumped in our inbox. We’re looking for applications tailored in response to this opportunity.
- Click apply below
- Upload a cover letter expressing your interest for the role and why you think you’d be a good fit. Please insert the phrase “pink elephants” at the beginning of your letter or else your application will be passed over.
- Upload a resume detailing your experience and achievements.
- Share a portfolio of your best work and proof of measurable results if possible. Please include a link to your portfolio in your cover letter.
- Sell, sell, sell yourself. You’re a conversion copywriter, goddammit! So act like one. Don’t send us a zombified, cookie-cutter template. That won’t inspire us to entrust clients to you. This is a “job funnel” and you’ve gotta write to convert. We’ll read your cover letter the same way we read an ad. If it doesn’t grab us immediately, it will be passed over. So be different. Be bold. Be creative. The last time we hired, only a couple applicants were roses amongst the thorns and they were the only ones we interviewed.
- Do all of the above.
You Got This!
Bring on 2022.
Darryl
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