Property: How to ‘enhance desirability’ when selling and increase ‘market value’

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Staging a home can give buyers a better idea of how the property will look when they’ve moved in, as well as it looking more aesthetically pleasing in photographs. It can be hard to know how to stage a property and where to start, but one expert has shared how homeowners can showcase their home to make it more attractive.

Tali Leggett, Head of Rental Design at David Phillips, said: “To put yourself in pole position to achieve a sale or secure a tenant, a great way to add value is to stage your property.

“Although investing in a company to stage your property is an added cost, it is important for the property to feel like a home.

“Presenting an empty or outdated home can make it much harder to sell or rent, so staging is the best way to elevate your property to its full potential.

“To enhance desirability and market value, make sure to show off your property’s best assets, from period features to modern facilities.

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“In addition, placing a mirror in a small room will make it appear larger and hanging one in front of a window will reflect more light in a darker room.

“Every property is different but as a general rule we advise a minimum two month staging period and that furniture is left in until the exchange of contracts.”

The property market at the moment is extremely competitive, with the lack of homes on the market paired with the increased demand, driving house prices up.

Nationwide’s latest House Price Index (HPI) unveiled that in February 2022, the average UK property price exceeded £260,000 of the first time.

With many people wanting more space or to move to a new location, buyers can expect to pay more for their dream home.


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