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Brakspear brands managed estate as Honeycomb Houses and seeks expansion

Pub operator and brewer Brakspear is set to brand its nine-strong managed estate as Honeycomb Houses – and it is planning to expand the division through acquisitions.

Honeycomb Houses’ motto is ‘Our House, Your Home’ and while sites will retain the Brakspear name, they will also use a honeycomb cell with the bee symbol of the parent company on other exterior and interior signage, menus and team uniforms.

Turning to expansion, Brakspear has refocused the criteria for its managed estate and is actively looking for new pubs that meet the brief: larger sites in rural locations and market towns in the south east and Cotswolds, with a strong food trade, event space and, ideally, bedrooms.

Brakspear has identified three pubs, described as ‘community locals’, that will transfer into its tenanted business: the Retreat in Staines, the Dog & Duck in Wokingham and the Golden Ball near Maidenhead. Tenants are being sought for all three pubs.

Brakspear chief executive Tom Davies said: “Honeycomb Houses is a strong identity that brings our managed pubs together while retaining the links to Brakspear as a family-run business, steeped in centuries of brewing and pub tradition. 

“We’ve had nothing but positive responses from guests and from the pub teams, who will be living and breathing the ‘Our House, Your Home’ ethos and turning it into memorable guest experiences.” 

Of the three pubs transferring to tenancy, Davies said: “These are all fantastic pubs, possibly some of the best tenanted sites currently available. This calibre of pub doesn’t come on the market often and we’re confident that, in the hands of the right operator, they will become some of the most successful sites in our tenanted estate.”

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