Why Contiki encourages young Aussies to quit jobs and travel in 2022


Most companies are terrified of the ‘Great Resignation’ – but one company isn’t just encouraging you to quit, they’ll hold your hand the whole way through.

Most companies are terrified of the apparent ‘Great Resignation’ trend coming in 2022 – but not everyone is worried about it, in fact, some companies are banking on it.

Contiki, a travel company that offers country-hopping tours across the world for 18-35 year olds, recently launched an unorthodox marketing campaign not only encouraging Aussies to quit, but one that shows them exactly how to do it.

With its tongue firmly in its cheek, Contiki has offered up a “resignation toolkit” for travel-hungry Aussies with everything from a pre-written resignation letter to a recorded voicemail to a LinkedIn announcement for your colleagues.

Contiki Managing Director Katrina Barry said the resources were there to hold the hand of young Aussies.

“Travelling the world is a rite of passage for many young Aussies, and after the past few years, many have missed out,” she said.

“It’s now more important than ever for people to get back into the world and experience travel – Contiki style. Whether it’s swimming in a private pool at a French chateau or island hopping in Greece, the European summer is welcoming adventurous Aussies with open arms.

“For those bitten by the travel bug, we’ve launched a range of new experiences to inspire in 2022.”

But Contiki might have its work cut out for itself, with research conducted by the travel company showing 13 per cent of Aussies surveyed planned to quit their job for travel next year.

The survey, involving more than 1500 Aussies between the ages of 18 and 35, also found 19 per cent would quit if the “right” destination called.

Despite there being not many Aussies planning on abandoning their jobs for travel next year, the Contiki survey did reveal more than 61 per cent of those surveyed were planning on making international travel a priority next year.

Australia’s international travel ban was in place for almost two years when it was dropped on November 1.

Skyscanner, a global aggregator travel site, also noticed similar trends in a recent survey it conducted.

In Skyscanner’s survey, 70 per cent of people said they were discouraged from international travel due to the uncertainty around the coronavirus pandemic and 44 per cent of Aussies were keen to get overseas in the next 12 months.

In response to the uncertainty, Skyscanner recently launched an interactive travel map that helps travellers navigate Covid restrictions across the globe.

The map has been used in excess of 38 million times and updates travellers on vaccination, testing and entry requirements for whichever country they are visiting.

Skyscanner Australia Country Manager Brendan Walsh said he hoped to see Aussies re-embrace travel and lean on the tech and information collated by experts in the field.

“Steps towards travel re-opening for Australians is off to a flying start with some states scrapping quarantine restrictions for double vaccinated travellers, travel providers bringing forward flight schedules and more popular destinations like Singapore welcoming fully vaccinated Australians, restriction-free,” he said.

“As we have seen throughout the pandemic, travellers are willing to adjust to new measures, especially if it means they can travel safely and be reunited with the people and places they love.

“Travellers looking to plan their next trip and make sense of the latest rules can use Skyscanner’s interactive travel map, which uses straightforward visuals to show the current travel guidance at home and abroad, with different views depending on traveller vaccination status.”

Credit: Source link



Please enter your comment!
Please enter your name here